Targeted Online Auctions

Every day, 24 hours a day, 7 days a week, 365 days a year, millions of people from all over the world go shopping at online auctions. This is not an exaggeration - eBay, with a 76% share of the auction site market, reports 42.7 million users and a growth factor of 100% per year!

What are these auction buyers looking for?

A Harris Interactive Poll conducted on 2,196 people found that online auctions appeal to people mainly because they are looking for:

- bargains (43 percent)

- hard to find items (23 percent)

- collectibles (21 percent)

Not only that, 83% have actually bought something!

What are they buying?

They buy items in a...
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