The top 10 reasons why auctions fail on eBay
The starting price was too high: People don't want to have to make a high bid before anyone else has - you should always start your auctions low and let the bidders bid them up.

The fixed price is too high: If you're just selling with Buy it Now, then of course your items won't sell if they're too expensive. Try reducing the price a little each time the item fails to sell.

No picture: Most buyers are reluctant to bid on something without a picture, and that goes even more for high-value items. Think of it from the buyer's point-of-view: would you want to bid on an item when you've no idea what it looks like?

You had a reserve: Reserve prices scare away buyers like you wouldn't believe, not to ment...
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